A structured build with clear timelines, focused on real business needs from day one.
A Clear Process. From First Call to Launch.
1. Initial Scope Call
What Happens?
Short call to understand your business, services, service area, and how customers typically reach out.
Design decisions are guided by usability, clarity, and how your customers make decisions.
Outcome
Clear Scope
Clear Direction
Clear expectations moving forward
2. Structure & Content Planning
What Happens?
Site structure is mapped around how customers take action (calls, quotes, service areas).
Messaging is written or refined for clarity and quick understanding.
Outcome
Every page has a clear purpose
Navigation makes sense
A focused, intentional layout
3. Build & Review
What Happens?
Site is built in Squarespace with a mobile-first layout.
You review progress at clear checkpoints to keep feedback clear and productive.
Outcome
A working site delivered efficiently
Clear, actionable feedback at each stage
A predictable timeline
4. Final Adjustments & Launch
What Happens?
Final tweaks for usability and clarity.
Domain, forms, and contact flows tested.
Outcome
Site goes live
Customers can contact you immediately
A clean transition from build to live
After Launch
5. Optional Ongoing Support
What Happens?
Optional monthly support to keep your site updated, without long-term commitments.
Outcome
Site stays current
One less thing to manage
Typical Project Timeline
Small to Mid-size sites: 2-4 weeks
Redesigns: 1-3 weeks
Timelines depend on scope and collaboration
How This Approach Works Best
Works best for buisnesses that:
Appreciate clear structure and timelines
Want a site that supports real operations
Prefer guidance when making decisions